Every Dog Has a Story. Let Yours Be a Beautiful One.
Thoughtfully made dog essentials.
Curated for dogs and designed to last. Explore a considered collection of well-made essentials — chosen for comfort, quality, and the way they’re made.
Free UK delivery on orders of £50 and over - find out more
Walk & Wear
Considered essentials for every outing.
Collars, leads, harnesses, and apparel made for comfort and effortless style.
Rest & Care
Thoughtfully designed for calm and comfort.
From plush beds to grooming and wellness – nurture your dog’s daily rituals.
Play & Adventure
Inspire joy, spark discovery.
Toys, travel gear, and enrichment for playful spirits and wagging tails.
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Discover our Curated Collaborations
A handpicked collection of dog products from trusted partners, chosen for their materials, craftmanship, and consistency of quality.
How We Choose the Products We Stock
We work with British makers and a small number of long-term global partners, selected for their materials, working practices, and reliability. Our focus is on products made to be used and kept - not replaced.
Every product we stock meets our internal Partner Standard for quality, integrity, and responsible production.
Featured collection
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Ruff Retreat - Shadowmoor Rope Lead
Regular price From £45.99Regular priceUnit price per -
Ruff Retreat - Shadowmoor Collar
Regular price From £31.99Regular priceUnit price per -
Ruff Retreat - Ashridge Rope Lead
Regular price From £45.99Regular priceUnit price per -
Ruff Retreat - Ashridge Collar
Regular price From £31.99Regular priceUnit price per
