Wag & Wool

Wag & Wool reimagines canine knitwear with a focus on sustainability, comfort, and style. Crafted in England from natural Merino lambswool, their jumpers offer a breathable, insulating layer that regulates temperature and resists odour, keeping dogs comfortable in every season. Free from acrylics and synthetic blends, the fibres are fully biodegradable, making them as kind to the planet as they are to your dog. With heritage-inspired checkerboard designs and timeless appeal, these jumpers are small-batch made to last beyond the seasons.

British-Made Knitwear with Sustainability at its Core

Each Wag & Wool jumper is knitted in the UK from 100% Merino lambswool, sourced from one of Britain’s most respected spinners. This natural fibre provides softness, durability, and warmth without bulk, while remaining breathable and naturally odour-resistant. By avoiding acrylics and using only biodegradable fibres, Wag & Wool ensures their knitwear returns safely to the earth at the end of its life. Sustainability is woven through every stage: from recycled labels and recyclable packaging to small-run production that minimises waste. The result is a collection of distinctive checkerboard jumpers that combine responsible sourcing with heritage design. Choosing Wag & Wool supports ethical British manufacturing, slow fashion principles, and knitwear that reflects both style and substance.