AS FEATURED IN
Pets Magazine
AS FEATURED IN
Northern Insight Magazine
UK StartUp Awards 2026 Finalist
Green StartUp of the Year
Every Dog Has a Story. Let Yours Be a Beautiful One.
Thoughtfully made dog essentials.
Curated for dogs and designed to last. Explore a considered collection of well-made essentials — chosen for comfort, quality, and the way they’re made.
Free UK delivery on orders of £50 and over - find out more
Rest & Care
Thoughtfully created for calm and comfort. From rest to grooming, supporting your dog's daily rhythm.
Let customers speak for us
from 33 reviewsDose a very good job especially when you have a basset hound with big ears that get dragged through everything
Having Basset Hound used lots of eye cleaner and ear cleaner wildWash eye cleanser appears to do a good job and my basset hound has lovely clean eyes
Love these towels. So useful when out and about.
I'm sure that this is great for dogs as well but it is perfect for our two cats (black domestic short hair).
Really good product would highly recommend
Just want to say how friendly and helpful the team were following an issue with our delivery. After the order wasn’t delivered on time they went above and beyond to make sure we received our order in time that was suitable to us and our needs. Really lovely company to deal with.
Convenient and nice looking towel, really hand for dog walks as well as bathing.
What a fabulously personal service and beautiful products, hand made and custom made. We were delighted with both our purchases and couldn’t recommend Ruff Retreat highly enough.
Loved them a great addition to the collars I purchased
Loved them I've now ordered the leads to go with them
Nice website easy to search, good products. Decent delivery.
Really well made leather and rope toy, great for chase and chew games and soothing. It’s the second our dog has had - the first lasted 4 years. Would recommend.
Great service
Quick delivery. Great quality product
Great collar, strong and sturdy for a 14 week cocker spaniel
How We Choose the Products We Stock
We work with British makers and a small number of long-term global partners, selected for their materials, working practices, and reliability. Our focus is on products made to be used and kept - not replaced.
Every product we stock meets our internal Partner Standard for quality, integrity, and responsible production.
Shop The Earth Collection
Crafted with considered materials, designed for everyday durability.
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Ruff Retreat - Shadowmoor Collar
Regular price From £31.99Regular priceUnit price / perSale price From £31.99 -
Ruff Retreat - Shadowmoor Rope Lead
Regular price From £45.99Regular priceUnit price / perSale price From £45.99 -
Ruff Retreat - Ashridge Rope Lead
Regular price From £45.99Regular priceUnit price / perSale price From £45.99 -
Ruff Retreat - Ashridge Collar
Regular price From £31.99Regular priceUnit price / perSale price From £31.99
Curated Collaborations
A handpicked collection of exceptional dog products from trusted partners, selected for their materials, craftmanship, and enduring quality.